Thursday, January 14, 2010

Lego Magazine ad from the year 1981.

A post on Slate's Double-X blog led me to this. Compare this ad, ostensibly targeted at girls (or their parents), to how lego tries to appeal to girls now: http://belville.lego.com/en-us/default.aspx

Toys are even more gender segregated now than they were 30 years ago.

3 comments:

Amica Curiae said...

Sad.

Gretchen said...

Yep. It's either guns or Barbies. Or it's really bad and they make "regular" Tinker Toys and pink Tinker Toys. Is it any wonder I don't want to know what I'm having yet? How long can I keep it a secret? I want none of that crap.

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