Thursday, January 14, 2010

Lego Magazine ad from the year 1981.

A post on Slate's Double-X blog led me to this. Compare this ad, ostensibly targeted at girls (or their parents), to how lego tries to appeal to girls now: http://belville.lego.com/en-us/default.aspx

Toys are even more gender segregated now than they were 30 years ago.